Video Vanguard Award, Nominees, Winner List, and More

Introduction

News: The Video Vanguard Award, formerly known as the Lifetime Achievement Award, is a prestigious accolade presented to recording artists and music video directors during the MTV Video Music Awards (VMAs). Since its establishment in 1984, this award has recognized individuals who have made remarkable contributions and had a profound impact on both music videos and popular culture. Presented by MTV, the award features a gold-plated “moonman” trophy, setting it apart from the silver trophies awarded in other VMA categories.

History

The inaugural VMAs in 1984 honored The Beatles and director Richard Lester with the Video Vanguard Award for their pioneering work in music videos. Madonna became the first female recipient in 1986, and in 1991, the award was renamed after Michael Jackson to honor his groundbreaking contributions to video artistry. However, the use of Jackson’s name on the award has been met with controversy due to allegations of child sexual abuse against him detailed in the documentary “Leaving Neverland.”

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Continued Recognition

Despite the controversy, the Video Vanguard Award continues to recognize iconic figures in the music industry. The most recent recipient of the award was Nicki Minaj at the 2022 MTV Video Music Awards. Throughout its history, the Video Vanguard Award has been conferred upon 35 distinguished artists, primarily of American and British Commonwealth origin, and has often been associated with their exceptional contributions to music and culture.

List of Video Vanguard Award Winners

1984: The Beatles (United Kingdom) and Richard Lester (United States)

1985: David Bowie (United Kingdom)

1986: Madonna (United States) and Zbigniew Rybczyński (Poland)

1987: Peter Gabriel (United Kingdom) and Julien Temple (United Kingdom)

1988: Michael Jackson (United States)

1989: George Michael (United Kingdom)

1990: Janet Jackson (United States)

1991: Bon Jovi (United States) and Wayne Isham (United States)

1992: Guns N’ Roses (United States)

1994: The Rolling Stones (United Kingdom) and Tom Petty (United States)

1995: R.E.M. (United States)

1997: LL Cool J (United States) and Mark Romanek (United States)

1998: Beastie Boys (United States)

2000: Red Hot Chili Peppers (United States)

2001: U2 (Ireland)

2003: Duran Duran (United Kingdom)

2006: Hype Williams (United States)

2011: Britney Spears (United States)

2013: Justin Timberlake (United States)

2014: Beyoncé (United States)

2015: Kanye West (United States)

2016: Rihanna (Barbados)

2017: Pink (United States)

2018: Jennifer Lopez (United States)

2019: Missy Elliott (United States)

2022: Nicki Minaj (Trinidad and Tobago)

Upcoming 2023 MTV Video Music Awards

Looking ahead to the 2023 MTV Video Music Awards, the frontrunner among the nominees is Taylor Swift, who has received eight nominations. SZA follows closely behind with six nominations, while artists like Doja Cat, Kim Petras, Sam Smith, Miley Cyrus, Olivia Rodrigo, and Nicki Minaj each have five nominations. These nominations showcase the diverse and vibrant talent present in the music industry.

The 2023 MTV Video Music Awards are set to take place on September 12th at the Prudential Center in Newark, New Jersey. This marks the second consecutive year that the event will be held at this venue, solidifying its status as a highly anticipated annual spectacle in the music world.

Shakira to Receive the Video Vanguard Award

At the upcoming 2023 MTV Video Music Awards, Shakira will receive the prestigious Video Vanguard Award, making her the first South American artist to be honored with this recognition. Born in Colombia, Shakira will also become the second Latina artist to receive the award, following the footsteps of Jennifer Lopez, who was honored five years earlier.

The Video Vanguard Award has seen a strong female presence in recent years, with recipients like Rihanna, Pink, Jennifer Lopez, Missy Elliott, and Nicki Minaj. Shakira’s achievement marks a significant milestone in her career, as she joins the ranks of these iconic artists.

In addition to receiving the esteemed award, Shakira will also be performing at the VMAs for the first time in 17 years. This tradition of Video Vanguard Award recipients delivering extended performances, often featuring a medley of their greatest hits, was established in 2013 with Justin Timberlake’s performance.

Shakira’s recognition and performance at the VMAs come on the heels of her chart-topping achievements. Her collaboration with Karol G, “TQG,” debuted and peaked at No. 7 on the Billboard Hot 100 in 2023. Additionally, Shakira holds several Guinness World Records, including the most streamed Latin track on Spotify in 24 hours and the fastest Latin track to reach 100 million views on YouTube.

This recognition acknowledges Shakira’s global influence and trailblazing role in leading the globalization of Latin music. The 2023 VMAs will provide a platform to showcase Shakira’s remarkable achievements and contributions to the music industry.

Conclusion

In conclusion, the Video Vanguard Award is a prestigious honor presented at the MTV Video Music Awards to recognize artists and directors who have made significant contributions to music videos and pop culture. Over the years, this award has been bestowed upon numerous iconic figures, celebrating their remarkable influence on music and visuals. The upcoming 2023 VMAs will mark another significant milestone in the history of the Video Vanguard Award, as Shakira becomes the first South American artist to receive this recognition. Her outstanding contributions and profound impact on music, video, and popular culture make her a deserving recipient of this prestigious accolade.